Chin Yi Ya
Rebranding
沁一葉品牌更新

Type / Branding
Client / Chin Yi Ya
Designer / Louis Chiu

Chin Yi Ya ｜ Tea Taiwan Alpine
沁一葉 · 台灣高山茶

沁一葉是一間提供高品質台灣高山茶的台南茶行。創辦人的父親因從事往來各地的國際貿易，在商務洽談的場合中，經常會需要攜帶相襯的伴手禮給往來客戶，而作為最能代表台灣的文化象徵，非台灣茶葉莫屬。

為了家庭的事業，創辦人從對於茶葉一無所知的素人開始，實地走訪台灣各地茶園，從種植、焙製、調配與產地中開始重新學習。在接觸製茶技術的期間，來自不同領域的人們，提供自身的想法互相交流，同時也因茶葉而相聚串聯在一起；為了將這份心意與更多人分享，創辦人決定創立沁一葉精品茶飲品牌，期望有更多人能夠一起感受飲茶文化的美好。

目前主要以網路經營販售為主，但由於原有的品牌產品線過於雜亂，無明確統一的產品視覺區分，所以在經營面上無法精準鎖定目標客群，未來將重新整理產品線並使品牌視覺質感化，未來將以台灣高山茶作為主要販售商品，致力成為台灣高山茶專賣店，以旅遊伴手禮為首要目標，延伸至台灣、國外伴手禮。

為了重新區分產品線，我們為品牌舊有標誌進行優化並重新擬定相關色彩規範及視覺元素；在包裝視覺方面，我們將其原產品線進行整理，以茶葉烘培方式以及等級進行區分並賦予其相關的包裝視覺，使新品牌在市場推出時能夠對品牌客群重新凝聚，使消費者在產品選擇上更加容易並逐漸培養品牌忠誠度。

CONCEPT

CHIN YI YA is a Tainan tea shop offering high quality Taiwan high mountain tea. As the founder's father was engaged in international trade, he often needed to bring matching gifts to his clients on business occasions. As a cultural symbol of Taiwan, Taiwan tea was the most representative.

For the sake of the family business, the founder started from people who knew nothing about tea. He visited tea plantations in Taiwan and relearned how to grow, roast, blend and produce tea. During the contact with tea-making technology, people from different fields provide their own ideas to communicate with each other, and at the same time get together and connect with each other because of tea. In order to share this idea with more people, the founder decided to establish CHIN YI YA boutique tea brand, hoping that more people can experience the beauty of tea culture together.

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