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Father Lee’s
Hot Sauce

Designer|Louis Chiu



Father Lee's hot sauce is handmade and not artificial. It takes portraits as brand recognition and emphasizes the honest, natural and focused business philosophy in the enterprise spirit.

In the use of color, the use of red, light gold, dark brown, etc., on behalf of the product in the delicate and adhere to the traditional manual workers spirit.

The standard character design in the stroke capital USES the archaistic turn pen design, in addition to the history also represents the product contains the spicy image, presents the relatively rigid form of expression.

Aaoo Studio
包裝 / 平面 / 商業 / 視覺
Branding / Corporate Identity System / Graphic Design
Graphic . Package . Mockup . Book