inspire more.
Chunnuan Dessert - Summer Fever gift box
春暖甜點 - 初夏禮讚鳳梨酥
Type / Branding
Client / Chunnuan Dessert
Designer / Louis Chiu



春天是萬物復甦的季節,同時也象徵著生命新篇章的開始。

在溫暖春日裡誕生的甜點品牌 - 春暖,主理人chen認為甜點所帶有優雅與精緻氣質能夠賦予人們力量與溫暖,如同春天能夠為生命帶來復甦;期盼以生命力與溫暖作為品牌主軸,向大眾傳遞美好與精緻體驗。

在本次的品牌包裝設計中,我們首先整理了品牌中較為複雜的產品線,以“季節與生命”的主題作為未來的產品種類與包裝設計主題的連結,我們將"季節"以四季轉換的意象呈現,如春季、初夏、秋收、冬藏等,使產品線中如熱帶水果、烘培堅果以及法式甜品等不同調性的產品在包裝與品牌調性上進行統合。

視覺表現方面 - 我們將設計主題中的"生命“以季節相映的花卉呈現,在與主題季節相互呼應的同時也象徵生命美麗且脆弱的特質。




Spring is the season of renewal and the beginning of a new chapter in life.
Spring warmth is a dessert brand born in the warm spring. Chen believes that the elegance and delicacy of dessert can give people strength and warmth, just as spring can bring life revival. Looking forward to vitality and warmth as the main axis of the brand, to deliver beautiful and exquisite experience to the public.
In this brand packaging design, we first sorted out the more complex product lines of the brand, with the theme of "season and life" as the link between the future product category and the theme of packaging design, we will present the "season" with the image of four seasons, such as spring, early summer, autumn harvest, winter storage, etc. The product line, such as tropical fruits, baked nuts and French desserts, with different tonality of products in the packaging and brand tonality.
In terms of visual expression, we present the "life" in the design theme with seasonal flowers, which not only echoes with the theme season, but also symbolizes the beauty and fragility of life.







 
Aaoo Studio
啊視覺設計事務所
品牌規劃|視覺識別系統|識別系統規劃
包裝 / 平面 / 商業 / 視覺
/
Branding / Corporate Identity System / Graphic Design
Graphic . Package . Mockup . Book