Chin Yi Ya Tea Shop
沁一葉. 茶包裝設計

Type / Packaging
Client / Chin Yi Ya 沁一葉
Designer / Louis Chiu



採青→日光萎凋→室內萎凋→發酵→殺青→揉捻→乾燥→焙火→成品




茶園師傅辛勞的茶製程,成就沁一葉好茶的誕生。

在亞洲文化中,茶葉被視為相當正式的飲料。在公開的場合中,通常都會以茶來招待來賓;上等的茶葉也是非常好的饋贈禮品。在各種宴會中,如果因為某些原因而不能敬酒,就會改以茶代酒,也不失禮貌。
在本次的包裝設計中,以不同深淺層次的色彩與載體表現茶葉、茶包等品項,並以茶葉製程中的採青、炒青、揉捻等工序轉化為視覺元素,表達台灣茶文化中的精緻職人工藝。




The tea plantation master's painstaking tea making process is the birth of qinye good tea.




In Asian culture, tea is considered a fairly formal beverage. On public occasions, guests are usually served tea; The finest tea is also a great gift. In various banquets, if for some reason it is not possible to toast, tea will be used instead of wine. It is also polite.
In this packaging design, tea leaves, tea bags and other items are represented with different shades of color and carriers, and the tea harvesting, stir fixation, rolling and other processes in the tea making process are transformed into visual elements to express the delicate craftsmanship in Taiwan tea culture.



 
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