Paradise Wheat craft beer
Type / Packaging
Client / Paradise inc.
Designer / Louis Chiu
來自台灣花蓮的Paradise小麥精釀啤酒，以台灣經典鄉土歌謠作為設計發想點，搭配相對應的特色農產加入啤酒中混合，形成具有台灣在地特色的特殊精釀啤酒。作為包裝設計理念的經典歌謠以鄉土、人文、愛情以及歷史作為主題，在品嚐美味的同時也能一同感受歌曲中所傳達的風土人情。
黃昏的故鄉 詞｜文夏 曲｜黃中岳；佚名
紫米 / 小麥
寶島四季謠
詞｜葉俊麟 曲｜洪一峰
桂花 / 小麥
綠島小夜曲
詞｜潘英傑 曲｜周藍萍
馬告 / 小麥
The Paradise Wheat craft beer from Hualien, Taiwan. Takes the classic Taiwan country song as the design and inspiration point, and the corresponding characteristic agricultural products are combined into the beer to form a special craft beer with local characteristics of Taiwan.
As a packaging design concept, the classic ballad takes countryside, humanity, love and history as its theme.
While tasting delicious food, it can also feel the local customs and customs conveyed in the song together.
