Weaving a tea story gift box
織茶新年禮盒
Type / Packaging
Client / 桃園市傳統編織技藝文化教育推廣協會
Designer / Louis Chiu ,AAOO Studio
霧靄一片，雨後清香。
台灣桃園是茶葉生產的源頭之一，其豐富的丘陵地形除了是優良的茶葉環境，同時也培養了豐富的族群文化在此交錯融合。
極目遠望，豐饒之地。
分別代表河洛、客家、泰雅文化的三個社區發展協會希望以自身家鄉所出產的物產、文化作為起點，並以2021年的代表生肖-牛，作為共同主題進行融合。
極目遠望，豐饒之地。
分別代表河洛、客家、泰雅文化的三個社區發展協會希望以自身家鄉所出產的物產、文化作為起點，並以2021年的代表生肖-牛，作為共同主題進行融合。
因茶而相織，織出一段路徑， 以地理時光交織佐茶。
在主形象中，我們以泰雅文化中的"編織"重新轉譯為族群文化的"融合、交織"，將社區代表物產的形象及顏色化為圖騰並以斑紋呈現，猶如春牛身穿華麗服飾一般，使整體豐富而不顯突兀。
在主形象中，我們以泰雅文化中的"編織"重新轉譯為族群文化的"融合、交織"，將社區代表物產的形象及顏色化為圖騰並以斑紋呈現，猶如春牛身穿華麗服飾一般，使整體豐富而不顯突兀。
Taoyuan in Taiwan is one of the sources of tea production. Its rich hilly terrain is not only an excellent environment for tea, but also a culture of rich ethnic groups.
The three community development associations representing Heluo, Hakka and Taiya cultures hope to integrate with the products and culture of their hometowns as a starting point, and with the common theme of the cow, which is the zodiac symbol of 2021.
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In the main image, the "weaving" in the Taiya culture is re-translated into the "integration and interweaving" of ethnic culture, and the image and color of the community representative products are turned into totem and presented with markings, just like a spring cow wearing gorgeous clothes, making the whole rich and not obtrusiveness.
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