Xiao Zhai Visual Identity System
曉宅設計視覺識別

Type / Identity
Client / XZ Design
Designer / Louis Chiu






“曉”,意味著天明破曉的意思,同時也有知曉、訴說之意;曉宅,即是明亮通風的宅居。
創辦人認為,比起繁複的設計和高貴的材料,我們更在意的是屋主入住後能有一個舒適、符合生活習慣的居住空間。一個好的室內設計,即是知曉屋主的需求並協助屋主規劃明亮通風宜居的好宅。

標誌設計方面,我們以宅字在象形文字中的形象作為發想點,將現代的文字筆畫進行拆解,融入古字中屋頂(住宅)、屋樑(居住空間)的相對關係,傳達實用與美學兼具的品牌理念。
我們運用了大地色系的色彩識別,並以室內設計行業中常見的施工圖稿擷取元素,轉化如格線、屋樑般的品牌視覺運用於識別項目中。


"曉 Xiao", means that the dawn breaks, but also know, tell the meaning;
The dawn house is a bright and ventilated house.


According to the founders, what we care more about is having a comfortable and habitable living space after the occupants move in, rather than a complicated design and noble materials.
A good interior design means knowing the needs of the owner and helping the owner plan a bright, airy, livable home.



Logo design, we in the house in the hieroglyphics image as a point of thought, the modern text to disassemble the brush, into the ancient word in the roof (residential), roof beam (living space) relative relationship, convey both practical and aesthetic brand concept.



We use earthy color recognition and capture elements of construction drawings commonly seen in interior design industry to transform brand vision such as grid lines and roof beams into identification projects.



 
AAOO Studio

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